It all started with a problem and a little girl determined to find the solution.

I was in the third grade, frightened and alone in a new school. I wanted to make friends, so I hatched a plan: I pulled out a sheet of paper, sketched up an imaginary town, and invited my classmates to tell me about themselves so I could help them find the best place for their family to live. Then, I would design a home to maximize their dreams. I spent every day of recess asking questions to get to know my classmates on a deeper level, and then tucked away and sketched floor plans and created a community. My teachers said I should be an architect or designer, so that’s the path I took.

I seek to improve people’s lives in everything I do.

My architectural career was no different. Soon after Hurricanes Katrina and Rita, I took the opportunity to live in New Orleans, Louisiana and work with non-profit organizations to deliver help, hope, and housing to families in need. My favorite part was getting to speak with the residents individually, learn their stories, determine their needs, and build designs that spoke on their behalf and allowed them to design their future. See a pattern? This empathetic approach stayed with me as I transitioned into commercial architecture, successfully designing and managing projects with budgets between $800K-$5M. My clients represented a wide variety of industries and I loved solving their biggest design challenges.

But something was missing.

Buildings are powerful, but they’re slow. I wanted to tell stories faster, reach more people, and work closer to the beating heart of a business. So, I made the leap from designing spaces to crafting narratives. Turns out, the skills transferred perfectly. Ask the right questions, understand what people truly need, organize complexity into something clear and compelling, and build something that works for the humans who will live inside it. The medium changed, but my mission remained.

I connect mission-driven companies with the people who need them through stories worth believing in.

Today I work at the intersection of brand, strategy, and storytelling, building the narratives that help mission-driven companies grow, connect, and matter. I translate complexity into language that moves people, from decision-makers making big bets to the humans on the other end of the product who just need it to make sense. I believe the world works better when great ideas are told well and that clarity, empathy, and a compelling story are some of the most powerful tools we have to get there.

When I’m not crafting narratives, solving big problems, and writing experiences that make people feel, I spend my time hiking, baking, traveling, sipping tea, watercoloring, writing, and practicing random acts of kindness everywhere I go. Sometimes with a cat on my shoulders.